Meta myths on SEOContest2008
27-Mar-08
I just visit Smackdown’s blog and found an information that WordPress 2.3.3 have a vulner that possible attacker exploit the blog and create a new directory. Currently I am still searching more information due to this matter over the net.
On the Web, meta information (description, keywords, objecttype, etc.) is used to classify information about the content of a document to aid in searching. A meta tag, however, does not affect how a Web page is displayed on a browser. For online marketing, the most common uses for meta tags are the keyword, description, and robots exclusion attributes.
Realistically speaking, the only meta-tag that the major search engines use is the meta-tag description. The meta-tag description has two uses: relevancy and display. Currently, Inktomi is the only search engine that uses meta-description content to determine relevancy. The content in the title tag, visible body text, and anchor text carries far more weight than the meta-tag description.
The other meta-tag attribute that SEOs like to use is the revisit attribute. Too many people mistakenly believe that they can instruct the search engine spiders to revisit their sites within a specified amount of time. Now honestly, do you think that a single line of HTML code is going to override the crawling process at every major search engine?
Unfortunately, many people still fall prey to this myth. Do not hire any search engine marketing firm that states that the meta-revisit attribute works on their sites.