The New Alexa Rankings
21-Apr-08
When Alexa began displaying rankings in 1998 it was with the goal of showing Alexa Toolbar users how popular any given site was within the Alexa community. We generated the rankings through an analysis of Internet usage by people who use the Alexa Toolbar. Since that time we’ve been delighted to see that the Alexa Rankings have become a yardstick by which website popularity is measured. We are grateful to the thousands of people who come to Alexa.com each day to check the Alexa Rankings.
In recent months we’ve heard from our Alexa users that understanding Internet usage beyond Alexa Toolbar users was increasingly of interest. Ask and you shall receive!
We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users.
You gave us many other suggestions as well, and we are working hard to implement them. We won’t tell any secrets just yet, but you can expect to see new features rolled out over the coming weeks and months.
