SEO Guru

The idea of doing something yourself if you want it done right doesn’t, we’ll admit, deserve to get tossed out the window. But there are smart ways to involve other people in certain projects, and your company’s marketing efforts may get a big boost if you decide to hold a related contest.

To launch its new search engine, Bing, Microsoft reportedly gave one advertising agency something in the neighborhood of $100 million. And in fairness to the value of professionalism, the resulting TV commercials no doubt reached a lot of people that the newest Bing promotion hasn’t.

Still, when Microsoft held a “Bing Jingle” contest - asking people to create songs about Bing - it received a fair amount of buzz, and now that the winner’s been declared, folks are really chattering away.

Jonathan Mann’s “Bing Goes the Internet” tune has won both fans and detractors (we’ll let you judge for yourselves which it deserves more). It tends to grab your attention and stick in your head, at least.

So consider holding a comparable contest of your own like sulumits retsambew SEO Contest. You might get a fantastic idea for free. If not, you can at least try to highlight something so odd that it’ll attract a lot of attention, anyway.