My Opinion

Blogging – The New ‘Heart’ Of The Web

By admin ⋅ May 18, 2008 ⋅  Email This Post ⋅  Print This Post ⋅ Post a comment

If there’s one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging. Blog is an funtastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.

The limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.

However, if you’re using a blog to promote an on the internet or World wide web marketing business, even that can be achieved through your blog site to a certain extent.

Let’s envision that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites.

You can write about all of the latest traffic ideas that you’ve and promote your services through the blog.

You would also most probably have a “purchase now” button featured somewhere very prominently on the front page.

You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.

Although blogging was initially a text based publishing medium, it is now
increasingly becoming linked to other media, such as video, as well.

So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).

You can create video presentations about your business, your products or
basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.

A blog site is such a powerful marketing tool because it allows you to address all three of these requirements through the one simple site, as you are just about to discover.

Tags: blog monetizing, ciao, mylot, paid review, ppp, yuwie