My Opinion

Personal Branding

By brokencode ⋅ September 1, 2007 ⋅  Email This Post ⋅  Print This Post ⋅ Post a comment

Personal branding is the process whereby people and their careers are marketed as brands.^[1] It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.^[2] The term is thought to have been first used and discussed in an 1997 article by Tom Peters.^[3]

The makeup of a personal brand has four main elements: personality, appearance, competencies, and differentiation. An individuals total perceived value takes into account these elements and is considered to be his or her core message or elevator pitch to an audience.^[4]

It is common to divide branding into tangible and intangible.^[5] Tangible branding involves associating an individual’s name with some specific advantage that they are presumed to offer, while intangible branding involves creating a more general positive feeling about them. [wikipedia]

—

Please note : this entry is an SE experiment only.

Tags: experiment, my friend, SEO